fascist food photos? in response to bradford´s post, my thought is that the pictures are too playful to be considered authoritarian; more about colors and shapes than world order. anti-septic is the word i would use. that they are obsessively neat and far removed from organic materials and processes, is a true reflection of an existing attitude towards food: basic in ingredients, minute in size, clever in concept. these pictures makes the idea of cooking and eating look contemporary cool. if they had shown pictures of cakes, one might reminded of things that they don’t like to eat, don’t want to like to eat, or just don’t want to mess with. aesthetically i find the photos a little amusing and commercially I think it’s a clever way to sell kitchens. instead of a fascist attitude towards food, the cutsy deconstrucionalist approach is politically non-committal... adriá´s gimmicks all-pervading.