Today I saw this posting on my morning blog skim: www.creativereview.co.uk/cr-blog/2010/september/ikea-baking-book
It shows some images from a recent book that has something to do with baking (but it's published by Ikea, it seems, so I don't know). Anyway, the caption -- written by designers -- says that these are the most beautiful images of food ever. And I agree that they are interesting and playful. But it's also so regimented: is cooking ever that neat? And the images seem to have nothing at all to do with food. It's interesting that this "most beautiful depiction of food" (according to some contemporary tastemakers) might not be about food at all -- and if the ultimate depiction of food can't be about food, what does that mean about contemporary tastemakers? Why does contemporary style veer toward the over-regimented and unhuman? Is our aesthetic making us all (dramatic pause) fascists!?!? That's my question!
But I'm not a real foodie, so what do I know. (I did make pizza last night; it was a mess.) So I'm wondering how the real foodies in the readership feel about those images.
I'll let the blogerati weigh in on the Ikea images, but I just want to offer a correction about last night's pizza: it was very, very tasty. Definitely one for our cook-off when we get some takers.
ReplyDeleteI don't know what happened to my earlier comment on Bradford's post. Of course, it was not significant. But I did say those pictures are not of food but of ingredients. And later thought got me to 'deconstruction'--which one might say this is an attempt at. However, food deconstruction is a popular activity on some of the food shows and they don't put out a bunch of ingredients but use the same ingredients in a different way--more like literary deconstruction, maybe. Not sure that I have a proper understanding of deconstruction!
ReplyDeleteClara, we are in on the cook-off for sure. Rob and I went on a quest for the best homemade pizza dough and sauce recipe a while back and even blogged about our adventure for a brief time (http://veganpizza.blogspot.com/) We would love to hear what you and Bradford did...
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